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Self-publishing outfits are in the game to earn a living. And since they're in all probability not going to promote a whole lot of your books, they generate income by with nice margins. That's Okay. Some of the companies are value it -- or no less than may be value it. Method back when, Booksurge/CreateSpace used to have something referred to as Purchase X, Get Y program that paired your e book with an Amazon bestseller. It was dear ($1,000 a month) but in a special sale I bought three months for the price of two and ended up being paired one month with John Grisham's new novel, which put the thumbnail picture of my e book in front of a lot of people. Alas, BookSurge/CreateSpace has since discontinued this program as a result of traditional publishers have been upset that shoddy self-revealed books were being featured on the identical page as their books. It was good whereas it lasted and it helped me sell dozens, if not tons of, of books.